Course Overview
Our marketing degree develops from a compulsory first year, consisting of seven modules, to only three compulsory modules in the final year of study. This will enable you to gain the academic knowledge and practical skills to gain employment in a marketing capacity once you have successfully completed the programme. As well as studying the compulsory modules you will be able to study a number of marketing/business related option modules of your choice.
You will undertake a compulsory work placement module in the second year as this is considered an essential requirement for all marketing students. For those who wish, there is the additional opportunity to take a sandwich degree in which the third year could be spent undertaking an appropriate marketing industrial placement. Cardiff School of Management has a dedicated work placement team to help you.
Course Content
Degree:
The course will integrate practical visits, such as days for example, at Interbrand and Capital Radio to enhance your experience and to enable clear understanding of the components of the marketing management process. There are also guest lecturers from practitioners from companies such as Admiral Insurance, Confused.com, Lloyds Bank and Johnson and Johnson.
You will also be given the option of taking a language as an extracurricular activity and to study abroad for a semester to broaden your experience and skills; all an advantage in achieving success in Marketing Management.
Year One:
Students follow 120 credits of core modules:
Students follow 120 credits of core modules:
- Introduction to Marketing
- Business in a Global Context
- Managing People and Organisations (Theory & Practice)
- Finance for Managers
- Foundations of Law OR Language
- Marketing Research
- Personal Development Planning
Year Two:
Students follow 90 credits of core modules and they will have to choose 30 credits of option modules.
In year two there you will be supported to find a relevant and useful work placement. The work placement provides the experience of putting the theory into practice and observing how the theory is used in an organisation, first-hand. This has been very well received by employers and will give you an advantage when applying for jobs after graduation.
Core modules:
Students follow 90 credits of core modules and they will have to choose 30 credits of option modules.
In year two there you will be supported to find a relevant and useful work placement. The work placement provides the experience of putting the theory into practice and observing how the theory is used in an organisation, first-hand. This has been very well received by employers and will give you an advantage when applying for jobs after graduation.
Core modules:
- Managing Marketing Performance
- Consumers, Culture & Commerce
- Integrated Marketing Communications
- Marketing in Practice
- Research Methods
- Workplace Learning and Professional Development
Option modules:
- Sports Marketing and Sponsorship
- Events Marketing
- Digital and E-marketing
- Business Operations & Improvement
- Creativity and Innovation Management
- Language
- Marketing Law (compulsory for students choosing the Language option in year one)
Year Three:
This is your opportunity to undertake the option and spend year three in a relevant work placement to gain a year of industrial experience.
Year Three/ Year Four
Year three for students not taking the year of experience option, or Year Four for those students taking the practical experience option. Students follow 60 credits of core modules and they will have to choose 60 credits of option modules.
Year three/four will also provide you with an option of researching, writing and presenting a Marketing plan. Our students have found this very useful, using their skills and knowledge to address the requirements of organisations. You will work with organisations to address specific marketing issues and gain a high level of experience, as well as forming good working relationships with the organisations. This will be of great benefit to your career.
This is your opportunity to undertake the option and spend year three in a relevant work placement to gain a year of industrial experience.
Year Three/ Year Four
Year three for students not taking the year of experience option, or Year Four for those students taking the practical experience option. Students follow 60 credits of core modules and they will have to choose 60 credits of option modules.
Year three/four will also provide you with an option of researching, writing and presenting a Marketing plan. Our students have found this very useful, using their skills and knowledge to address the requirements of organisations. You will work with organisations to address specific marketing issues and gain a high level of experience, as well as forming good working relationships with the organisations. This will be of great benefit to your career.
Core modules:
- Strategic Management
- Strategic Brand Management
- International and Global Marketing
- Contemporary Issues in Marketing OR Industrial Work Experience (year long work placement)
Option modules:
- Contemporary and International Issues in Business Ethics
- Global Sporting Events
- Language
- Innovation and Entrepreneurship
- Visioning Sustainability for Change
- PR and Stakeholder Management
- Marketing Plan
- Dissertation
Please note: *The programme is currently undergoing periodic review. As such, module and course content information may differ slightly to what is shown on this page. Please check back for updated information in May 2014.
