International Tourism Management - BA (Hons)
Course Overview
Professionally accredited by the Tourism Management Institute, this course offers the following study pathways:
BA (Hons) International Tourism Management
BA (Hons) International Tourism & Events Management
BA (Hons) International Tourism Marketing Management
BA (Hons) Sports Tourism Management
The tourism industry is one of the world’s largest industries and is both dynamic and multi-disciplinary. It incorporates both multinational corporations and small scale locally owned companies as well as many aspects of the smaller events and hospitality industries.
Course Content
Foundation Year (Year 0):
This programme incorporates a foundation year, which is intended for students wishing to enrol onto the three-year honours degree, who fall into one of the following categories:
1. Students who have not achieved the required score to enter the first year of the degree programme.
2. Mature students who have been out of the formal education system for some time.
Degree:
Depending on the pathway chosen, modules across the three years may include:
Year One:
International Tourism Management in Action
Tourism in the Natural Environment
Fundamentals of Events Management
The World of Sports Tourism
Sporting Destinations
Introduction to Marketing
Year Two:
Niche Tourism
Developing a Competitive Destination
Events Safety and Licensing
Major Incident and Crisis Management
Managing Activity and Adventure Tourism
The Sports Tourism Experience
Digital Marketing for Tourism, Hospitality and Events
Marketing for Tourism, Hospitality and Events
Work-based Learning
Field Study
Design and Project Management
Year Three:
Tourism Ethics
Tourism Culture, Power and Identity
Legal Issues for Events
Global Sporting Events
Festivals and Cultural Events
Public and Media Relations for Tourism, Hospitality and Events
Branding and Advertising
Conferences, Exhibitions and Corporate Events
Strategic Management for Tourism, Hospitality and Events
Dissertation, Enterprise Project or Independent Study
Please note due to the vocational and industry orientated nature of this programme certain subjects may be withdrawn and others introduced to maintain vocational currency.
