Course Overview
Professionally accredited by the Institute of Hospitality, this course offers the following pathways of study:
International Hospitality Management (IHM) - BA (Hons)
International Hospitality & Events Management (IHEM) - BA (Hons)
International Hospitality & Tourism Management (IHTM) - BA (Hons)
International Hospitality Marketing Management (IHMM) - BA (Hons)
International Hospitality & Events Management (IHEM) - BA (Hons)
International Hospitality & Tourism Management (IHTM) - BA (Hons)
International Hospitality Marketing Management (IHMM) - BA (Hons)
The programmes encompass a range of core and optional modules, which will develop the skills you need for specialist roles within the Tourism, Hospitality and Events (THE) industries, particularly hospitality. Industrial work experience is a core part of the programme allowing industrial input into these programmes in which vocational and academic themes are integrated throughout. For example embedded into the main BA (Hons) programmes are opportunities to gain internationally recognised professional qualifications alongside your degree.
The work placement usually takes place between the end of year one and beginning of year two. It usually comprises either a 15 week 10 credit option or an 48 week 20 credit option. The placements may be undertaken in the UK or abroad. In some circumstances, a further placement period may also be undertaken at year three.
Degree:
Year One
Compulsory modules for all programmes:
Compulsory modules for all programmes:
- Hospitality in Practice
- International Hospitality Operations
- Management Theory and Practice
- Finance for Managers
- Personal Development Planning
- Business Applications
With specialist modules for pathways:
For International Hospitality Management: Principles of Hospitality
For International Hospitality Marketing Management: Introduction to Marketing
For International Hospitality and Tourism Management: International Tourism Management in Action
For International Hospitality and Event Management: Fundamentals of Events
Year Two
Compulsory modules for all pathways:
For International Hospitality Management: Principles of Hospitality
For International Hospitality Marketing Management: Introduction to Marketing
For International Hospitality and Tourism Management: International Tourism Management in Action
For International Hospitality and Event Management: Fundamentals of Events
Year Two
Compulsory modules for all pathways:
- Global Hospitality Management Today
- Marketing for THE
- Human Resource Management for THE
- Research Skills
- Industrial Work Experience or Experience Through Work
With specialist modules for pathways:
For International Hospitality Management: Integrated Project
For International Hospitality Marketing Management: Digital Marketing for THE
For International Hospitality and Tourism Management: Developing a Competitive Destination
For International Hospitality and Event Management: Event Design & Project Management
Optional modules:
For International Hospitality Management: Integrated Project
For International Hospitality Marketing Management: Digital Marketing for THE
For International Hospitality and Tourism Management: Developing a Competitive Destination
For International Hospitality and Event Management: Event Design & Project Management
Optional modules:
- Certification Module
- Developing a Business
- Field Study 2
- Financial Planning for Business
- International and Contemporary Cuisines
- Large Scale and Event Catering
- Niche Tourism
- Social Events and Party Planning
- Sociology of THE
- Visitor Attractions Management.
Year Three
Compulsory modules for all pathways:
Compulsory modules for all pathways:
- International Food and Beverage Management or Venue Design and Project Management
- Strategic Management for THE
- Dissertation or Enterprise Project or Independent Study or Marketing Plan and Report
- Employability and Career Development
With specialist modules for pathways:
For International Hospitality Marketing Management: Branding and Advertising & Public and Media Relations for THE
For International Hospitality and Tourism Management: Tourism Ethics
For International Hospitality and Event Management: Conferences, Exhibitions and Corporate Events or Global Sporting Events or Festivals and Cultural Events or Charity & Fundraising Events
Optional modules:
For International Hospitality Marketing Management: Branding and Advertising & Public and Media Relations for THE
For International Hospitality and Tourism Management: Tourism Ethics
For International Hospitality and Event Management: Conferences, Exhibitions and Corporate Events or Global Sporting Events or Festivals and Cultural Events or Charity & Fundraising Events
Optional modules:
- Branding and Advertising
- Corporate Finance
- Employee Resourcing
- Field Study 3
- Industrial Work Experience
- Public and Media Relations for THE
- Tourism Culture, Power and Identity
- Wines and Spirits Studies.
Please note due to the vocational and industry orientated nature of this programme certain modules may be withdrawn and others introduced to maintain vocational currency.
